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TYPICA GUIDE 2024

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TYPICA GUIDE 2024

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Pre-order, inventory, and invoice information up to July 31, 2024, can be viewed on the old platform.

We are all different and all wonderful. So is Coffee :)

All coffee lovers becoming one
through direct trade

TYPICA is an online platform where coffee producers and roasters from around the world
can engage in direct trade of rare and unique coffees, starting from just one jute bag.
We offer the diverse charms of coffees nurtured by the terroir
of their origins and the hands of each individual producer.

Coffee
Lover

Discover roasters offering delicious coffee around the globe.

Find Roasters

Roaster

Connect with coffee producers worldwide and source their green coffee.

Connect with Producers

Producer

Connect with roasters worldwide and offer your green coffee.

Connect with Roasters

Our Community

  • 84 countries and regions
  • 166,970 producers
  • 6,273 roasters
Find Roasters

Narratives

Narratives of Producers and Roasters

Meet the Producers

Bolivia

Finca Isabel

Producer
Fernando Calle
Farm/Processing Facility
Finca Isabel

Meet the Roasters

Japan

Miyagi

KEYAKI COFFEE Japan, Miyagi

To create a “relaxing space” in the hometown, Sendai City ~I believe in the power of coffee~

Roaster
Yusuke Matsuki
Roaster
KEYAKI COFFEE
Roaster brand
Giesen

Meet the Producers

El Salvador

CaféNor

We are in the same boat

Producer
Alejandro Valiente C.
Farm/Processing Facility
CaféNor

Meet the Roasters

Japan

Hyogo

Yugé Roaster Japan, Hyogo

——Shop, town and people: New relationships connected by coffee——

Roaster
Yasuhiro Okamoto
Roaster
Yugé Roaster
Roaster brand
Petroncini

Meet the Producers

Brazil

Boram Um

From Stereotypes to Standard: Casting Brazil in New Light

Producer
Boram Um
Farm/Processing Facility
Um Coffee

Meet the Roasters

The Netherlands

Sango Amsterdam The Netherlands

Big Changes Start Small – Sharing Deeper Truths with Coffee

Roaster
Mitchell La Grouw Onuki / Kaho Onuki
Roaster
Sango Amsterdam
Roaster brand
Giesen

Meet the Producers

Peru

Cultivar

Producer
Lisanne Oonk
Farm/Processing Facility
Cultivar

Meet the Producers

Colombia

CATA Export

Undervalued No More: In Pursuit of a Genuine Cup

Producer
Pierre Fargetton / Catalina Gutiérrez
Farm/Processing Facility
CATA Export

Meet the Roasters

South Korea

Fritz Coffee Company South Korea

Creating Community of Mutual Growth: In Pursuit of Value Beyond Taste

Roaster
Kim Dohyun
Roaster
Fritz Coffee Company
Roaster brand
Giesen
View All Narratives

Journal

#7

Gentle-Tasting Coffee from a Violence-Riddled Nation – Colombia's Melancholy

A country that serves as the entryway to the South American continent, Colombia is brimming with fascinating attractions beyond its world-famous coffee. It's a land of gold, emeralds, narcotics, and exotic orchids. The common trait amongst these is their uncanny ability to captivate the human heart, often leading lives astray. Despite Colombian coffee's renowned mildness, the society here has a historical undercurrent of violence. Years of political discord resulted in civil war, and it remains the sole South American nation still grappling with the existence of guerrillas. Add drug cartels to the mix, and you have a chilling portrait akin to the one painted by Nobel laureate Gabriel Garcia Márquez, a native of Colombia. It begs the question: How did such mild coffee originate here?

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Journal

#6

Brewed by the Canal: Panama, the Country that Launched Geisha to Prominence

Stretching as far as the eye can see, the panoramic view is nothing but the ocean. The scenery from the deck of a cruise ship sailing across the vast sea is breathtaking. Especially in the early morning, witnessing the sunrise emerge from the horizon is a truly exceptional experience. In the tropical waters of the Caribbean Sea, the sun exerts its powerful presence, radiating a scorching heat as it ascends. It's as if standing right beside a blazing stove, feeling your entire body engulfed in warmth. Sipping coffee under the radiant light invigorates your spirit. Heading south in the Caribbean Sea towards Panama, I arrive at the birthplace of a legendary coffee known as the pinnacle of specialty coffee, Esmeralda Special.

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Journal

#5

The taste of freedom: The legacy of the revolution in Mexican coffee

Mexico is on the northern edge of the Coffee Belt, the equatorial region where coffee is most easily grown. Coffee production is limited to the south of the country, with the southernmost state of Chiapas being the biggest producer, responsible for 40% of the country’s total coffee production. Chiapas shares a border with Guatemala and was a part of the country until Mexico gained independence from Spain. Like their neighbors, the majority of residents are indigenous people of Mayan descent, and culturally they are closer to Guatemala. The flavor profile for Mexican coffee is also close to Guatemalan, but when it comes to quality, the difference in political policies between the two countries has had a significant effect.

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Journal

#4 El Salvador

From the terror of war to a blueprint for peace: The resilience of El Salvador

El Salvador may be less than half the size of Costa Rica, but it is home to one of the largest populations in Central America with 6.5 million people. Living in such close quarters has fostered a sense of sincerity, resilience, and a strong work ethic within the Salvadorian people. And while most Latin American countries are known for their carefree and easygoing nature, El Salvador stands out for its calm demeanor and unshakeable loyalty. This personality is also reflected in the unique flavor of their coffee. However, there is another aspect to this loyalty. When it comes to war, Salvadorians are fiercely committed to their cause. In the civil war that lasted until 1992, left-wing guerillas rebelled against the right-wing government, and anyone considered an enemy was indiscriminately killed. In Nicaragua, tolerance was shown to enemies during the civil war, but in El Salvador, torture and brutal killings defined the conflict. In Spanish, El Salvador means “the Savior,” yet the country could not save itself from the horrors of civil war. Today, though memories of the civil war still haunt, peace has finally been restored. El Salvador is moving forward with its innate resilience and determination to rebuild the country.

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Journal

#3

The tumultuous politics and undaunted tenacious spirit of Nicaragua

Most coffee producing countries are relatively poor. Many are strangers to democracy, with an unstable political climate that is an easy target for dictatorial rule. Nicaragua is a textbook example. Civil war and revolution successfully removed the right-wing dictatorship, only to have a left-wing dictator step in and take power. My first visit to the country was in 1984, right in the middle of the civil war.

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Journal

#2

The indomitable spirit of the oppressed indigenous peoples of Guatemala

Guatemala. A country of towering volcanoes and dense jungle and home to the tallest mountain in Central America at 4,000 meters above sea level. Hidden in the depths of the jungle are pyramids built by the ancient Maya, carved with hieroglyphs and complex calendars. The ancestors of this great civilization are thought to be an indigenous tribe. Guatemala has the largest proportionate population of indigenous peoples in Latin America. These were the people enslaved by Spanish colonials and forced to work on coffee plantations. Coffee from Guatemala with its rich flavor and distinct acidity is popular in Japan. The cruel history of oppression that leaves a bitter aftertaste, however, is less well known.

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Journal

#1

Pure Life – “Mild Country” Costa Rica

Costa Rica is a Spanish phrase meaning “a rich coast”. But it doesn’t mean the country is rich with oil or other resources. What it does have are people with gentle, kind hearts. When you get off a plane at the airport in the capital San José, the first thing that catches your eyes will be wall posters with a message, “Welcome to the Happiest Country of the World.” In fact, Costa Rica has ranked first in the United Nations survey of happiness levels around the world. Though materially poor, Costa Rica is emotionally rich. And what brought happiness to this developing nation was coffee.

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Journal

Prologue

Around the World with Coffee: How Specialty Coffee is Changing the Industry 

Nowadays, you can know a lot about coffee. The variety of bean, the best brewing technique, the exact farm it was made on, the historical background. Each cup of coffee comes with an encyclopedic catalog of information. But even with all that, how much do we really know about Guatemala, Colombia, or any of the places that label our coffee packets? Nicaragua and Costa Rica may share a border, but their national characters have little in common. Mexico and Brazil are separated by continents with differences in everything from soil to society. And of course, this has an effect on the produce.

Read More
View All Journals
About TYPICA

Blog

2025.01.06

New Year Greetings from the TYPICA Team

Masashi Goto, Chief Executive Officer,Ayane Yamada, Chief Quality Officer,Shintaro Asako, Chief Financial Officer Happy ...

2024.10.18

Tanzania Harvest Update 2024/25

In September, I had the pleasure to visit Leon and Aideen from Acacia Hills Coffee Estate in Tanzania. During my visit, ...

2024.04.20

TYPICA GUIDE 2024 Recap: A Platform for Nurturing Individuality, Not A Competition

On March 20, 2024, coffee lovers in Japan gathered at Tokyo Portcity Takeshiba for the final round of “TYPICA GUIDE,” a ...

2024.01.01

New Year Greetings from the TYPICA Team

Masashi Goto (Representative Director/Chief Executive Officer), Ayane Yamada (Representative Director/Chief Quality Offi...

2023.09.12

Join us on a sourcing trip to Acacia Hills in Tanzania

Dear Coffee Roasters, We’re thrilled to offer you an exciting opportunity! Here at TYPICA, we believe in forming d...

2023.07.01

Launching Product Team

We are thrilled to announce that TYPICA will launch the Product Team in August 2023. The team will be responsible for de...

View All Blog Posts

News

Nov 23, 2024

TYPICA Announces New Leadership Team Under New President, Joined by Four Executive Officers to Foster a Celebratory Coffee Trade Culture

TYPICA, a global venture dedicated to advancing the sustainability of high-quality coffee, announced its new …

Nov 07, 2024

Tatsuya Kasai’s Appointment as TYPICA’s New President Featured on WWD JAPAN

On November 6, 2024, WWD JAPAN, a website operated by INFAS Publications, Inc. published an article announcin…

Nov 03, 2024

TYPICA Welcomes Tatsuya Kasai as New President to Foster a Celebratory Coffee Trade Culture

As of November 3, 2024, TYPICA Holdings is pleased to announce Tatsuya Kasai as its new President. Dedicated …

Sep 02, 2024

TYPICA Featured in Japan Government’s “KIZUNA” Web Magazine

“KIZUNA,” the web magazine within “JapanGov,” the official portal operated by Japan’s Cabinet Office, publish…

Aug 30, 2024

TYPICA Co-Founders Masashi Goto and Ayane Yamada Featured in “DIG THE TEA”

On August 29, 2024, DIG THE TEA, an online media platform operated by Sober Experience Studio, published an i…

Aug 22, 2024

TYPICA CEO Masashi Goto Featured in September 2024 Issue of “Sendenkaigi”

The September 2024 issue of Sendenkaigi, released on August 1, 2024, features an interview with TYPICA’s CEO,…

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