We do not simply plant trees — we cultivate gratitude and sustainability as living assets to be passed on to future generations.

Biniyam Aklilu

Ethiopia

Guji in Ethiopia is a special region where coffee grows together with sacred forests at elevations above 2,000 meters. Founded in 2018, Gujoo Trading carries on a three-generation legacy and works with more than 1,200 farmers to deliver high-quality organic and certified coffees. The organization also addresses social challenges, including providing access to clean water, improving local roads, and supporting girls’ education. By 2035, Gujoo aims to create the “Forest of Gujoo,” where coffee trees, shade trees, fruit trees, and native species coexist. Together with the OKAGESAMA Forest, this shared vision will carry forward a legacy of gratitude and sustainability into the future.