- Story
- We named TYPICA from the coffee variety Typica, which is said to be the closest to the original seed of coffee. We chose the name out of our wish to value the foundation and the essence of a thing. Coffees and people each have a different character depending on the environment and the sensitivity of the people who produce and raise them. Our hope for the world is to create the place where people can enjoy the diversity of each personality and ‘the TYPICA’ (the true nature of the person) that everyone has.
- Vision
- Coffee producers are forced to switch to producing other crops or leave the farms due to climate change caused by global warming and unstable international pricing. Direct trade is one of the ways to buy and sell coffee at a fair price, but it has not been easy for many smallholders and roasters due to problems with volumes and cash flow. Our idea is to create a world where people, regardless of the scale of their business, can trade directly and ensure transparency in the supply chain and pricing. TYPICA aims to make everyone involved in coffee happy from producers to consumers by offering ‘transparent coffee.’