La Esperanza

Francisco Morales

Small-scale producer

Francisco Morales and his wife have been the proud owners of La Esperanza farm in Cipresales for over 40 years, and they have achieved a great deal. As for many other producers, the initial years of starting their farm activities were very challenging ones, but thanks to the hard work, dedication, and commitment of the family, the farm has grown into a business that provides income for the household and generates a source of employment for many others in the surrounding area. You can imagine that the name of the farm, which in English translates into “The Hope,” explains well how important coffee production is for them. Francisco is the type of person that never feels done learning new things. His eagerness to hear experiences from others and try out new things at the farm, wet mill, or drying area makes that Primavera feels excited to be working with him. His curiosity and interest in improving coffee quality have resulted in winning several prizes in the Huehuetenango Highland competitions. This year he dried the parchment coffee under shade nets to improve the gradual process of drying and with the aim to enhance flavor and prolong shelf life.