News

TYPICA’s initiative in Taiwan to establish long-term fixed-price direct trade has been featured in Business Weekly (商業周刊), one of Taiwan’s leading business media outlets.

The article highlights the signing of a Memorandum of Understanding (MOU) between TYPICA, Mr. Brown Coffee (伯朗咖啡) under Taiwan’s King Car Group, and a producer partner in Brazil. The agreement covers direct trade valued at NT$600 million over five years. This marks TYPICA’s first Enterprise Market project in Taiwan and is reported as a new step toward sustainable coffee sourcing.

The article also provides an in-depth look at TYPICA’s vision of building a new international distribution system that is fair and sustainable for both buyers and sellers. The model is recognized as an innovative approach that ensures long-term price stability and trust, enabling coffee farmers to achieve economic independence and respond to climate change.

Read the full article here:
https://www.businessweekly.com.tw/style/indep/1005722