News

2025/07/02

TYPICA’s Long-Term Fixed-Price Direct Trade Initiative in Taiwan Featured in Taiwan’s Leading Business Newspaper, Commercial Times

TYPICA’s long-term fixed-price direct trade initiative in Taiwan has been featured in Commercial Times, one of Taiwan’s leading business newspapers.

The article highlights TYPICA’s signing of a Memorandum of Understanding (MOU) with Mr. Brown Coffee (伯朗咖啡), a brand under Taiwan’s King Car Group, and producer partners in Brazil for a five-year direct trade agreement valued at NT$600 million. This marks TYPICA’s first Enterprise Market project in Taiwan and represents a new step toward sustainable coffee sourcing.

Read the article here:
https://www.ctee.com.tw/news/20250616701343-430503