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On April 15, 2025, Kouri Keizai Shimbun, an industry newspaper providing specialized information on the retail and distribution sectors, published an article on TYPICA’s ¥8 billion Memorandum of Understanding signed between Japan and Brazil.

Kouri Keizai Shimbun is a trade publication operated by Kouri Keizai Shimbunsha that delivers news and insights focused on the retail and distribution industries. The article reports in detail on the innovative nature of the long-term, fixed-price direct trade initiative and its potential impact on the industry.

TYPICA CEO Masashi Goto noted, “It’s healthy to properly manage both futures-based indirect trading and long-term, stable direct trading to ensure profitability.” He went on to say, “By fostering an ecosystem grounded in conscience with these four companies working together, we hope to create a new history of trade.”

TYPICA remains committed to promoting this groundbreaking model and building a new ecosystem founded on conscience, driving a more robust and sustainable future for coffee trade.