News

On April 8, 2025, Environmental Business Online, a web media outlet focused on environmental and sustainability-related business topics, published an article on TYPICA’s long-term, fixed-price direct trade initiative.

Environmental Business Online is a digital media platform providing business information centered on environmental and sustainability themes. The article introduces TYPICA’s innovative approach to building a sustainable coffee industry, in light of the so-called “Coffee 2050 Crisis.”

The article details the mechanics of TYPICA’s long-term, fixed-price direct trade model that operates independently of the futures market, and explores the mutual benefits it provides to both producers and buyers.

TYPICA remains committed to reshaping the structure of the coffee industry through this innovative model, with a particular emphasis on sustainability and environmental responsibility.

The article in Environmental Business Online is available at the following link (Subscribers only):
“Toward Sustainable Coffee Bean Trade Through Long-Term Fixed-Price Direct Transactions – TYPICA”