News

On March 27, 2025, The Beverage & Food Daily News, a daily newspaper covering the latest developments in the food industry published by Nikkan Keizai Tsushin Co., Ltd., featured an article about TYPICA’s Japan-Brazil long-term direct trade project with Doutor Coffee.

The Beverage & Food Daily News is a trade paper that provides up-to-date information and business news in the food industry. The article covers the first long-term, fixed-price direct trade project, which was signed during the Japan-Brazil Economic Forum held on March 26 in Tokyo, in the presence of the leaders of both countries.

TYPICA CEO Masashi Goto commented, “There’s great significance in having a well-known company like Doutor commit to this model. It opens the door to new possibilities.” Doutor Coffee President Masanori Hoshino stated, “As someone in the coffee industry, I truly wanted to be involved,” adding, “This initiative also plays an important role in raising public awareness.”

TYPICA will continue to expand this innovative model of long-term, fixed-price direct trade and drive structural transformation toward a more sustainable coffee industry.