News

“KIZUNA,” the web magazine within “JapanGov,” the official portal operated by Japan’s Cabinet Office, published an English-language interview with TYPICA’s CEO, Masashi Goto, and Chief Quality Officer, Ayane Yamada, on August 16th.
On August 30th, the Cabinet Office’s official YouTube channel also released an introductory video about TYPICA, featuring Goto and Yamada, as part of the same “KIZUNA” content series.

“KIZUNA,” focused on “Linking Japan and the World,” is an official government web magazine published by the Cabinet Office, aimed at overseas audiences. It seeks to enhance global understanding of Japan by showcasing the country’s policies, cutting-edge technologies, and the work of companies and individuals who are making significant contributions across various fields.

The article highlights TYPICA as an online platform dedicated to making the coffee industry more sustainable. Goto and Yamada share their journey toward revolutionizing the coffee sector and emphasize the values that drive TYPICA.
In the interview, Yamada explains, “Coffee is the second most traded commodity after oil; it connects people around the world on a level similar to language or currency. By democratizing coffee distribution, we can make its production more sustainable and help bring the world closer together.”

In the one-minute video on the Cabinet Office’s YouTube channel, Goto and Yamada discuss the challenges facing the coffee industry and how TYPICA’s business model aims to drive transformative change.
Goto asserts, “Improving the coffee industry will contribute to the SDGs. TYPICA is trying to achieve this by creating an online platform where producers and roasters can connect and do business directly.”

TYPICA remains committed to its vision of enhancing the sustainability of quality coffee. With continued support from the Japanese government, we’ll pursue a business model that simultaneously delivers both economic growth and social impact.

You can read the full interview and watch the video at the links below (available in English only).
Article: An Online Coffee Trading Platform Making the Industry Sustainable | The Government of Japan – JapanGov –
Video: https://youtu.be/n_PLRMYLchc?feature=shared