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On August 29, 2024, DIG THE TEA, an online media platform operated by Sober Experience Studio, published an interview with TYPICA CEO Masashi Goto and Chief Quality Officer Ayane Yamada, who co-founded TYPICA together.

DIG THE TEA is an online media outlet that explores and experiments emerging trends in taste and lifestyle, using “tea time” as a starting point for its examinations.

In the interview, Goto and Yamada discuss a range of topics, including the journey leading to TYPICA’s founding, a transformative experience in Cuba, and the role TYPICA plays as a platform.
Goto reflects on the profound impact of connecting roasters and producers, saying: “What was once merely a transaction of money and product has evolved into an exchange between souls, an interaction of different lifestyles. We’re seeing the worlds of coffee growers and roasters around the globe opening up to each other.”

The article also features an interview with Tanzanian coffee producers Leon Christianakis and his partner Aideen, conducted during their visit to Japan.
They shared: “Our goal isn’t to become a famous brand just for ourselves. We love Tanzania’s land and community, so we want to explore all its potential.”
These words seem to align closely with Yamada’s philosophy, as expressed in the same article: “There’s a profound beauty when coffee reveals its authentic, delicious flavor, enabling people to genuinely connect with distant growers and their lands.”

TYPICA remains committed to nurturing a community where roasters and producers can forge deep connections, as we continue our efforts as a conduit to make quality coffee more sustainable.

You can read the full interview at the link below: 
Direct trade of coffee beans by the jute bag TYPICA, a new platform for the global coffee market based on new aspirations and kindness | DIG THE TEA