{"id":9544,"date":"2022-12-01T18:00:00","date_gmt":"2022-12-01T09:00:00","guid":{"rendered":"https:\/\/typica-qa.dev\/es\/?p=9544"},"modified":"2025-03-26T13:10:33","modified_gmt":"2025-03-26T04:10:33","slug":"primavera-coffee-tam","status":"publish","type":"post","link":"https:\/\/typica.coffee\/es\/primavera-coffee-tam\/","title":{"rendered":"\u3010Brilliance\u3011Nadine Rasch : Primavera Coffee"},"content":{"rendered":"\n
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Hola a todos y bienvenidos. “Mi nombre es Nadine Rasch. Soy la fundadora de Primavera Coffee.” Mi historia con el caf\u00e9 es bastante interesante.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n\n

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Yo crec\u00ed desde ni\u00f1a visitando el cafetal familiar y sol\u00eda pasarme los fines de semanas y vacaciones entre los cafetos. Sin embargo, nunca me imagin\u00e9 que el caf\u00e9 se convertir\u00eda en mi pasi\u00f3n. Me llev\u00f3 muchos a\u00f1os, fue tras vivir en diferentes pa\u00edses que me di cuenta de que lo que yo quer\u00eda hacer estaba justo delante de m\u00ed.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n\n

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Tras mis estudios, trabaj\u00e9 en un fondo de inversi\u00f3n, all\u00ed me di cuenta que la forma en la que se trataba el caf\u00e9 no era ni transparente ni justa, especialmente para las millones de familias que pasan su vida cultivando este producto. Fue entonces cuando me di cuenta que podr\u00eda cambiar la situaci\u00f3n de la sostenibilidad econ\u00f3mica de los caficultores comenzando por Guatemala, mi pa\u00eds.<\/p>\n\n\n\n

Para lograr un modelo econ\u00f3mico m\u00e1s sencillo, mejores precios y un acceso m\u00e1s directo al mercado,
comenc\u00e9 a buscar a caficultores apasionados por el caf\u00e9 y calidades superiores que pudieran justificar f\u00e1cilmente precios mayores.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n\n

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Comenc\u00e9 durante la cosecha de 2012 con cinco productores, incluido el cafetal de mi familia a ofrecer sus caf\u00e9s en el mercado europeo. Desde entonces, me he enfrentado a muchos retos, desde crear un modelo de negocio sostenible hasta encontrar suficiente financiaci\u00f3n, as\u00ed como he experimentado discriminaci\u00f3n tanto por ser mujer como por ser joven.<\/p>\n\n\n\n

A pesar de esto, he seguido trabajando duro. Ahora se cumplen 10 a\u00f1os desde la primera compra de caf\u00e9. Estoy orgullosa de ver que la visi\u00f3n y los sue\u00f1os se hacen realidad.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n\n

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Ahora trabajamos y representamos a m\u00e1s de 300 familias que cultivan caf\u00e9 en Guatemala. Les damos acceso gratuito a educaci\u00f3n agr\u00edcola y talleres. Hemos empoderado a tres grupos de iniciativas de caf\u00e9 lideradas por mujeres, incluido uno centrado en los j\u00f3venes.<\/p>\n\n\n\n

Compramos el caf\u00e9 a un precio justo que es muy superior al precio de mercado y damos acceso a nuestros productores a vender su caf\u00e9 de forma transparente en muchos mercados internacionales.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n\n

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En Guatemala, tambi\u00e9n contamos con nuestras propios molinos y transporte para hacer que nuestra cadena de suministro sea m\u00e1s eficaz y rentable, asegur\u00e1ndonos as\u00ed que podemos retribuir a los productores lo m\u00e1ximo posible.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Hola a todos y bienvenidos. “Mi nombre es Nadine Rasch. Soy la fundadora de Primavera Coffee.” Mi …<\/p>\n","protected":false},"author":6,"featured_media":9528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-journal"],"acf":[],"toolset-meta":{"blog-youtube%e5%9f%8b%e3%82%81%e8%be%bc%e3%81%bf":{"youtube_url":{"type":"url","raw":"https:\/\/www.youtube.com\/watch?v=eoSVlu0zbXY"},"youtube_txt":{"type":"textarea","raw":""}}},"_links":{"self":[{"href":"https:\/\/typica.coffee\/es\/wp-json\/wp\/v2\/posts\/9544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/typica.coffee\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/typica.coffee\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/typica.coffee\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/typica.coffee\/es\/wp-json\/wp\/v2\/comments?post=9544"}],"version-history":[{"count":5,"href":"https:\/\/typica.coffee\/es\/wp-json\/wp\/v2\/posts\/9544\/revisions"}],"predecessor-version":[{"id":9550,"href":"https:\/\/typica.coffee\/es\/wp-json\/wp\/v2\/posts\/9544\/revisions\/9550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/typica.coffee\/es\/wp-json\/wp\/v2\/media\/9528"}],"wp:attachment":[{"href":"https:\/\/typica.coffee\/es\/wp-json\/wp\/v2\/media?parent=9544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/typica.coffee\/es\/wp-json\/wp\/v2\/categories?post=9544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/typica.coffee\/es\/wp-json\/wp\/v2\/tags?post=9544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}