{"id":14334,"date":"2025-09-17T08:15:13","date_gmt":"2025-09-16T23:15:13","guid":{"rendered":"https:\/\/typica.coffee\/en\/?post_type=producers&#038;p=14334"},"modified":"2025-09-17T08:15:14","modified_gmt":"2025-09-16T23:15:14","slug":"fazenda-guariroba","status":"publish","type":"producers","link":"https:\/\/typica.coffee\/en\/narratives\/producers\/fazenda-guariroba\/","title":{"rendered":"Fazenda Guariroba"},"content":{"rendered":"\n<div class=\"is-layout-flow wp-block-group\"><div class=\"wp-block-group__inner-container\"><section>\n<div class=\"inner\">\n<div class=\"columns\">\n    <div class=\"col\">\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"960\" height=\"1200\" src=\"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_01-960x1200.jpeg\" alt=\"\" class=\"wp-image-14337\" srcset=\"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_01-960x1200.jpeg 960w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_01-480x600.jpeg 480w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_01-768x960.jpeg 768w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_01.jpeg 1024w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n<\/div><div class=\"col\">\n\n\n<h4><\/h4>\n\n\n\n<p>Coffee is one of the world\u2019s most beloved beverages, yet it is often said that the industry has lagged behind wine in adopting scientific methods. Limited research funding, infrastructure, and human-resource development in producing countries have meant that fermentation techniques and sensory evaluation grounded in science are still far from fully embedded across the sector.<\/p>\n\n\n\n<p>Against this backdrop, Gabriel Lamounier, who runs Fazenda Guariroba in Brazil\u2019s Campo das Vertentes region together with his wife, has embraced science to its fullest. By doing so, he not only enhances quality but also ensures remarkable consistency. Widely recognized as a <em>\u201cspecialist in fermentation,\u201d<\/em> Gabriel has built a track record of excellence: winning the Cup of Excellence in 2016, placing 8th in 2018, 4th in Coffee of the Year in 2021, and 2nd in 2024, alongside numerous other accolades. His farm\u2019s Instagram account now boasts over 20,000 followers.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-group\"><div class=\"wp-block-group__inner-container\"><section>\n<div class=\"inner\">\n<div class=\"columns\">\n    <div class=\"col\">\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"960\" height=\"1200\" src=\"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_02-960x1200.jpeg\" alt=\"\" class=\"wp-image-14338\" srcset=\"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_02-960x1200.jpeg 960w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_02-480x600.jpeg 480w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_02-768x960.jpeg 768w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_02.jpeg 1024w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n<\/div><div class=\"col\">\n\n\n<h4><\/h4>\n\n\n\n<p>Today, Fazenda Guariroba cultivates more than ten varieties suited to the local terroir and produces distinctive coffees with layered, complex flavors and a lingering finish\u2014thanks to fermentation processes that harness naturally occurring microorganisms. This dedication to science-driven craftsmanship allows the farm to continuously deliver exceptional coffee while regenerating the prosperity of its region.<\/p>\n\n\n\n<p>\u201cCoffee with complexity feels more comforting to me,\u201d Gabriel explains. \u201cThat said, we also use processes that don\u2019t involve fermentation. For instance, even during drying, if you slow the process down, you can achieve more layered flavors. Fermentation is simply one tool for creating complexity\u2014it\u2019s not the only one. From variety selection and drying to farm management, there\u2019s no step in the chain that isn\u2019t essential to producing something truly special.\u201d<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-group\"><div class=\"wp-block-group__inner-container\"><section>\n<div class=\"inner\">\n<div class=\"columns\">\n    <div class=\"col\">\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"801\" src=\"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_03-1200x801.jpeg\" alt=\"\" class=\"wp-image-14339\" srcset=\"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_03-1200x801.jpeg 1200w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_03-600x400.jpeg 600w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_03-768x512.jpeg 768w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_03.jpeg 1280w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n<\/div><div class=\"col\">\n\n\n<h4><\/h4>\n\n\n\n<p>Since 1991, Gabriel has balanced his work as a dentist with producing specialty coffee alongside his wife, Eliza. But his real awakening to fermentation came in 2016.<\/p>\n\n\n\n<p>\u201cWinning the Cup of Excellence and seeing our farm suddenly gain attention both nationally and internationally gave me a sense of responsibility\u2014we needed to take coffee production more seriously,\u201d he recalls. \u201cThat was when my wife and I decided to retire from dentistry and dedicate ourselves fully to the farm. Fortunately, our two sons were able to take over the clinic we had been running.\u201d<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n<section class=\"full\">\n<div class=\"inner\">\n    <figure>\n<img decoding=\"async\" loading=\"lazy\" class=\"lazy_load\" width=\"100%\" height=\"675\" data-origin=\"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_04.jpeg\" data-width=\"1200\" data-height=\"675\" data-transparent=\"1\" src=\"\/wp-content\/themes\/typica2021\/assets\/images\/common\/spacer.gif\" alt=\"Spacer\" \/>\n    <\/figure>\n<\/div>\n<\/section>\n\n\n<div class=\"is-layout-flow wp-block-group\"><div class=\"wp-block-group__inner-container\"><section>\n<div class=\"inner\">\n<div class=\"columns\">\n    <div class=\"col\">\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"960\" height=\"1200\" src=\"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_05-960x1200.jpeg\" alt=\"\" class=\"wp-image-14341\" srcset=\"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_05-960x1200.jpeg 960w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_05-480x600.jpeg 480w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_05-768x960.jpeg 768w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_05.jpeg 1024w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n<\/div><div class=\"col\">\n\n\n<h4><strong>Growing Trust in Science<\/strong><\/h4>\n\n\n\n<p>Coincidentally, 2016 was also the year when perceptions of fermentation in Brazil shifted dramatically. Until then, \u201cfermented flavors\u201d had been considered defects under national quality standards. But suddenly, those same flavors began to be recognized as a positive attribute that could add value. Having studied fermentation in depth in Spain and Colombia, Gabriel returned to Brazil eager to continue exploring and refining his knowledge of processing and fermentation.<\/p>\n\n\n\n<p>\u201cOne of the distinctive features of our farm,\u201d he explains, \u201cis that we don\u2019t introduce outside microorganisms. We ferment our coffee with the native microbiota that already exists here. That allows the unique character of our land to express itself more naturally, while also increasing consistency.\u201d<\/p>\n\n\n\n<p>To strengthen both reproducibility and consistency, Gabriel places particular emphasis on developing protocols. \u201cThis is something I learned from dentistry as well,\u201d he says. \u201cWhen you design your own protocols, management becomes much easier. It\u2019s the same with coffee production.\u201d<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-group\"><div class=\"wp-block-group__inner-container\"><section>\n<div class=\"inner\">\n<div class=\"columns\">\n    <div class=\"col\">\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"960\" height=\"1200\" src=\"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_06-960x1200.jpeg\" alt=\"\" class=\"wp-image-14342\" srcset=\"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_06-960x1200.jpeg 960w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_06-480x600.jpeg 480w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_06-768x960.jpeg 768w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_06.jpeg 1024w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n<\/div><div class=\"col\">\n\n\n<h4><\/h4>\n\n\n\n<p>\u201cBut as I began teaching fermentation courses for local producers, I realized that not everyone can apply the same methods I do. One year they might produce a coffee scoring 90 points, and the next year the quality could drop drastically.<\/p>\n\n\n\n<p>I believe the reason is a lack of basic knowledge about microorganisms. Unless you understand the causal relationships\u2014what\u2019s actually happening at the cellular level inside the coffee bean\u2014you can\u2019t achieve consistency or reproducibility. Without that foundation, people end up relying on microorganisms from outside sources, which only dilutes the unique character of their coffee.<\/p>\n\n\n\n<p>In my case, it probably comes down to scientific curiosity as my driving force. Of course, I\u2019ve had my share of failures, but through continuous research I\u2019ve been able to build knowledge grounded in science\u2014and that has led to better results. With each passing year, my trust in the potential of science only grows stronger.\u201d<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n<section class=\"full\">\n<div class=\"inner\">\n    <figure>\n<img decoding=\"async\" loading=\"lazy\" class=\"lazy_load\" width=\"100%\" height=\"675\" data-origin=\"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_07.jpeg\" data-width=\"1200\" data-height=\"675\" data-transparent=\"1\" src=\"\/wp-content\/themes\/typica2021\/assets\/images\/common\/spacer.gif\" alt=\"Spacer\" \/>\n    <\/figure>\n<\/div>\n<\/section>\n\n\n<div class=\"is-layout-flow wp-block-group\"><div class=\"wp-block-group__inner-container\"><section>\n<div class=\"inner\">\n<div class=\"columns\">\n    <div class=\"col\">\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"801\" src=\"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_08-1200x801.jpeg\" alt=\"\" class=\"wp-image-14343\" srcset=\"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_08-1200x801.jpeg 1200w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_08-600x400.jpeg 600w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_08-768x512.jpeg 768w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_08.jpeg 1280w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n<\/div><div class=\"col\">\n\n\n<h4><strong>Growing Together as a Community<\/strong><\/h4>\n\n\n\n<p>The Campo das Vertentes region, where Gabriel\u2019s farm is located, offers ideal conditions for coffee cultivation thanks to its altitude, terrain, and climate. With recognition from Brazil\u2019s National Institute of Industrial Property (INPI) as a Geographical Indication (IG), the area has earned credibility as a regional brand backed by both place and quality\u2014enhancing its value in the international market.<\/p>\n\n\n\n<p>As president of a local community-based association, Gabriel is also committed to fostering the next generation. His educational efforts go far beyond fermentation and post-harvest processing, extending into roasting, brewing, sensory evaluation, and even farm management\u2014covering every aspect of coffee.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-group\"><div class=\"wp-block-group__inner-container\"><section>\n<div class=\"inner\">\n<div class=\"columns\">\n    <div class=\"col\">\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"960\" height=\"1200\" src=\"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_09-960x1200.jpeg\" alt=\"\" class=\"wp-image-14344\" srcset=\"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_09-960x1200.jpeg 960w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_09-480x600.jpeg 480w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_09-768x960.jpeg 768w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_09.jpeg 1024w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n<\/div><div class=\"col\">\n\n\n<h4><\/h4>\n\n\n\n<p>\u201cI believe in the power of the collective,\u201d Gabriel says. \u201cFor us, this region is a paradise\u2014it gives us the chance to produce exceptional coffee and raise our standard of living. In fact, about 70% of the workers in our area make their livelihoods through coffee production.\u201d<\/p>\n\n\n\n<p>Building an education system can also be seen as a kind of protocol design. Rather than relying on individual intuition or personal experience, knowledge is systematized and passed on in a structured way. This enables the next generation of producers to maintain high standards of quality, which in turn strengthens the entire region, enhances its competitiveness in the international market, and fosters sustainable, organic development.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-group\"><div class=\"wp-block-group__inner-container\"><section>\n<div class=\"inner\">\n<div class=\"columns\">\n    <div class=\"col\">\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"801\" src=\"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_10-1200x801.jpeg\" alt=\"\" class=\"wp-image-14345\" srcset=\"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_10-1200x801.jpeg 1200w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_10-600x400.jpeg 600w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_10-768x512.jpeg 768w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_10.jpeg 1280w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n<\/div><div class=\"col\">\n\n\n<h4><\/h4>\n\n\n\n<p>\u201cI believe the spirit of Campo das Vertentes lies in <em>tradition, innovation, and excellence<\/em>,\u201d Gabriel reflects. \u201cThis region has a history of people maintaining strong relationships, sharing knowledge and techniques, and growing together in an organic way. Personally, I want to see my children and grandchildren continue working in coffee, carrying that legacy forward.\u201d<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n","protected":false},"author":3,"featured_media":14335,"template":"","producers-category":[915],"cut_article_video":[979,983],"producers_area":[989,991],"acf":[],"toolset-meta":{"producers%e7%94%a8field-group":{"producer-kvmode":{"type":"radio","raw":"2"},"image-producer":{"type":"image","raw":"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/09\/Guariroba_2025_article_00_TOP.jpeg","attachment_id":14336},"producer-name":{"type":"textfield","raw":"Gabriel Lamounier Vieira"},"producer-farm":{"type":"textfield","raw":"Fazenda Guariroba"},"producer-copy":{"type":"textfield","raw":"Science-Backed Coffee: Reproducing Regional Prosperity"},"producer-oncup":{"type":"textarea","raw":""},"producer-favorite-farm":{"type":"textfield","raw":""},"producer-favorite-beans":{"type":"textfield","raw":""},"producer-image":{"type":"image","raw":"","attachment_id":null}}},"_links":{"self":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/producers\/14334"}],"collection":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/producers"}],"about":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/types\/producers"}],"author":[{"embeddable":true,"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/users\/3"}],"version-history":[{"count":1,"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/producers\/14334\/revisions"}],"predecessor-version":[{"id":14347,"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/producers\/14334\/revisions\/14347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/media\/14335"}],"wp:attachment":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/media?parent=14334"}],"wp:term":[{"taxonomy":"producers-category","embeddable":true,"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/producers-category?post=14334"},{"taxonomy":"cut_article_video","embeddable":true,"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/cut_article_video?post=14334"},{"taxonomy":"producers_area","embeddable":true,"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/producers_area?post=14334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}