{"id":9745,"date":"2022-12-01T00:00:00","date_gmt":"2022-11-30T15:00:00","guid":{"rendered":"https:\/\/global.typica.jp\/?p=9745"},"modified":"2022-12-01T13:26:00","modified_gmt":"2022-12-01T04:26:00","slug":"typica-lab-kicks-off","status":"publish","type":"post","link":"https:\/\/typica.coffee\/en\/typica-lab-kicks-off\/","title":{"rendered":"TYPICA Lab Kicks Off"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><section>\n<div class=\"inner\">\n<div class=\"columns\">\n    <div class=\"col\">\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/typica.jp\/cms\/wp-content\/uploads\/2022\/11\/Newsletter_Dec2022_01-1200x800.jpg\" alt=\"\" class=\"wp-image-10566\"\/><\/figure>\n\n\n<\/div><div class=\"col\">\n\n\n<h4 class=\"wp-block-heading\"><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">We are excited to let you know that we have kicked off <a href=\"https:\/\/lab.typica.jp\/en\/\"><span style=\"text-decoration: underline;\">TYPICA Lab<\/span><\/a>. In this project, roasters across the globe visit coffee producers worldwide. Japanese roasters traveled to Bolivia in the first series, which started in September. In the second series from October to November, roasters from Europe, Japan, South Korea and Taiwan stayed in Kenya and Tanzania, deepening their connections with producers and each other.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Green coffee is the crystallization of producers\u2019 hard work, skills, and knowledge. Roasters, meanwhile, try and do their best job to bring out the unique character of each coffee with roasting and serve it to coffee lovers. By visiting farms, roasters not only literally came face-to-face with producers, but shared knowledge through cupping sessions and conversations, renewing their passion for coffee in the process. The project also provided an opportunity for roasters to reflect on the roles they can play in the coffee industry.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><section>\n<div class=\"inner\">\n<div class=\"columns\">\n    <div class=\"col\">\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/typica.jp\/cms\/wp-content\/uploads\/2022\/11\/Newsletter_Dec2022_02-1200x800.jpg\" alt=\"\" class=\"wp-image-10567\"\/><\/figure>\n\n\n<\/div><div class=\"col\">\n\n\n<h4 class=\"wp-block-heading\"><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Seven Japanese roasters joined the Bolivia tour, which took place from September 7 to 14. With the help of <span style=\"text-decoration: underline;\"><a href=\"https:\/\/global.typica.jp\/narratives\/producers\/nayra-qata\/\">Nayra Qata\u2019s Juan<\/a><\/span>, who processes coffee from small producers, and <span style=\"text-decoration: underline;\"><a href=\"https:\/\/global.typica.jp\/narratives\/producers\/agricafe\/\">Agricafe\u2019s Pedro<\/a><\/span>, who is among the most prominent producers in Bolivia, the roasters visited coffee farms in various natural settings and with different production facilities.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><section>\n<div class=\"inner\">\n<div class=\"columns\">\n    <div class=\"col\">\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/typica.jp\/cms\/wp-content\/uploads\/2022\/11\/Newsletter_Dec2022_03-1200x800.jpg\" alt=\"\" class=\"wp-image-10569\"\/><\/figure>\n\n\n<\/div><div class=\"col\">\n\n\n<h4 class=\"wp-block-heading\"><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">On the final day in the capital La Paz, 55 kinds of coffee were prepared for a cupping session. The roasters tasted each cup with a great focus and shared their feedback, as producers from various regions looked on. The session was wrapped up after an intense five hours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI realized just how meaningful it is to share my feedback on the quality of coffee directly with producers. I didn\u2019t know I could connect with them at such a deep level through face-to-face conversations. Not only do I want to see them every year but I also want to see their coffee year after year, too,\u201d writes <span style=\"text-decoration: underline;\"><a href=\"https:\/\/global.typica.jp\/narratives\/roasters\/blue-beans-roastery\/\">Sakashita of Blue Beans Roastery<\/a><\/span> in one of his blog posts.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n<section class=\"full\">\n<div class=\"inner\">\n    <figure>\n<img decoding=\"async\" class=\"lazy_load\" width=\"100%\" height=\"675\" data-origin=\"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2022\/11\/Newsletter_Dec2022_04.jpg\" data-width=\"1200\" data-height=\"675\" data-transparent=\"1\" src=\"\/wp-content\/themes\/typica2021\/assets\/images\/common\/spacer.gif\" alt=\"Spacer\" \/>\n    <\/figure>\n<\/div>\n<\/section>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><section>\n<div class=\"inner\">\n<div class=\"columns\">\n    <div class=\"col\">\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/typica.jp\/cms\/wp-content\/uploads\/2022\/11\/Newsletter_Dec2022_05-1200x800.jpg\" alt=\"\" class=\"wp-image-10572\"\/><\/figure>\n\n\n<\/div><div class=\"col\">\n\n\n<h4 class=\"wp-block-heading\"><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The group also visited a farm in an area that\u2019s traditionally been home to the Aymaras. Third-generation coffee producer <span style=\"text-decoration: underline;\"><a href=\"https:\/\/global.typica.jp\/narratives\/producers\/nassia-salvador-palacios\/\">Nassia of Sempiterno<\/a><\/span> had a surprise ready for the visiting roasters. To introduce the Aymara culture, she gave a feast with local dishes and music. The meal also included chicha, a traditional Andes alcoholic drink made from maize. Following a crash course by Nassia, the roasters sprinkled a little bit of the beverage on the ground to thank the earth before drinking it.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><section>\n<div class=\"inner\">\n<div class=\"columns\">\n    <div class=\"col\">\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/typica.jp\/cms\/wp-content\/uploads\/2022\/11\/Newsletter_Dec2022_06-1200x800.jpg\" alt=\"\" class=\"wp-image-10573\"\/><\/figure>\n\n\n<\/div><div class=\"col\">\n\n\n<h4 class=\"wp-block-heading\"><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Looking back on the experience, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/global.typica.jp\/narratives\/roasters\/nagasawa-coffee\/\">Nagasawa of NAGASAWA COFFEE<\/a> <\/span>wrote that being thankful to the earth is part of the Bolivians\u2019 tradition, and that this attitude was also visible in the way they produce coffee in harmony with nature. He also noted that he was more impressed by the producers\u2019 work ethics than by the quality of their coffee.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n<section class=\"full\">\n<div class=\"inner\">\n    <figure>\n<img decoding=\"async\" class=\"lazy_load\" width=\"100%\" height=\"675\" data-origin=\"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2022\/11\/Newsletter_Dec2022_07.jpg\" data-width=\"1200\" data-height=\"675\" data-transparent=\"1\" src=\"\/wp-content\/themes\/typica2021\/assets\/images\/common\/spacer.gif\" alt=\"Spacer\" \/>\n    <\/figure>\n<\/div>\n<\/section>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><section>\n<div class=\"inner\">\n<div class=\"columns\">\n    <div class=\"col\">\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/typica.jp\/cms\/wp-content\/uploads\/2022\/11\/Newsletter_Dec2022_08-1200x800.jpg\" alt=\"\" class=\"wp-image-10576\"\/><\/figure>\n\n\n<\/div><div class=\"col\">\n\n\n<h4 class=\"wp-block-heading\"><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The second series of TYPICA Lab took place from October 26 to November 9. 17 roasters from Asia and Europe stayed in Tanzania and Kenya. <a href=\"https:\/\/global.typica.jp\/narratives\/producers\/leon-christianakis\/\"><span style=\"text-decoration: underline;\">Leon of Acacia Hills<\/span> <\/a>hosted the group in Tanzania, while in Kenya, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/global.typica.jp\/narratives\/producers\/rockbern\/\">Peter of Rockbern<\/a><\/span> and <span style=\"text-decoration: underline;\"><a href=\"https:\/\/global.typica.jp\/narratives\/producers\/kenyacof\/\">Daniel of Kenyacof<\/a><\/span> welcomed the roasters.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><section>\n<div class=\"inner\">\n<div class=\"columns\">\n    <div class=\"col\">\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/typica.jp\/cms\/wp-content\/uploads\/2022\/11\/Newsletter_Dec2022_09-1200x800.jpg\" alt=\"\" class=\"wp-image-10578\"\/><\/figure>\n\n\n<\/div><div class=\"col\">\n\n\n<h4 class=\"wp-block-heading\"><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">At Acacia Hills, roasters were given an up-close look at the workings of a meticulous production system and the professionalism of Leon\u2019s team. Above all, they seemed impressed by Leon\u2019s earnest interest in their feedback. Reflecting on a cupping session, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/lab.typica.jp\/en\/roasters\/enrique-cantero-lopez\/\">Enrique of Cafes Guayac\u00e1n<\/a><\/span> said that Acacia Hills\u2019 coffees are \u201cgenuine, consistent and have extraordinary subtlety.\u201d <span style=\"text-decoration: underline;\"><a href=\"https:\/\/lab.typica.jp\/en\/roasters\/julia-chen\/\">Julia of N3 Coffee<\/a><\/span> wrote that a single coffee bean can express so much more than just its terroir or flavor \u2013 it also contains the heart-warming narrative and daily hard work of the producer behind it.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><section>\n<div class=\"inner\">\n<div class=\"columns\">\n    <div class=\"col\">\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/typica.jp\/cms\/wp-content\/uploads\/2022\/11\/Newsletter_Dec2022_10-1200x800.jpg\" alt=\"\" class=\"wp-image-10580\"\/><\/figure>\n\n\n<\/div><div class=\"col\">\n\n\n<h4 class=\"wp-block-heading\"><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In Kenya, where the harvesting season had just begun, the group had the opportunity to watch coffee pickers in action. Despite being busy, pickers took some time out to courteously greet the roasters. This scene seemed to embody their deep trust in Peter, who seeks to change the status-quo of Kenya\u2019s coffee industry and works tirelessly to expand producers\u2019 access to direct trade.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n<section class=\"full\">\n<div class=\"inner\">\n    <figure>\n<img decoding=\"async\" class=\"lazy_load\" width=\"100%\" height=\"675\" data-origin=\"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2022\/11\/Newsletter_Dec2022_11.jpg\" data-width=\"1200\" data-height=\"675\" data-transparent=\"1\" src=\"\/wp-content\/themes\/typica2021\/assets\/images\/common\/spacer.gif\" alt=\"Spacer\" \/>\n    <\/figure>\n<\/div>\n<\/section>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><section>\n<div class=\"inner\">\n<div class=\"columns\">\n    <div class=\"col\">\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/typica.jp\/cms\/wp-content\/uploads\/2022\/11\/Newsletter_Dec2022_12-1200x800.jpg\" alt=\"\" class=\"wp-image-10583\"\/><\/figure>\n\n\n<\/div><div class=\"col\">\n\n\n<h4 class=\"wp-block-heading\"><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Every night during the program, roasters engaged in an endless coffee talk and took inspiration from each other. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/global.typica.jp\/narratives\/roasters\/the-coffee-market\/\">Furuya of The Coffee Market<\/a><\/span> wrote in a blog post that he was able to spend an extremely exciting 10 days thanks to young roasters. He added that the tour was an amazing opportunity to recharge his passion for coffee that had been waning over the many years of his coffee career.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><section>\n<div class=\"inner\">\n<div class=\"columns\">\n    <div class=\"col\">\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/typica.jp\/cms\/wp-content\/uploads\/2022\/11\/Newsletter_Dec2022_13-1200x800.jpg\" alt=\"\" class=\"wp-image-10585\"\/><\/figure>\n\n\n<\/div><div class=\"col\">\n\n\n<h4 class=\"wp-block-heading\"><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">TYPICA Lab doesn\u2019t end when roasters go home. We plan to release a documentary film in December, taking an in-depth look at how the project reshaped the roasters\u2019 idea about their job and coffee, and what changed before and after the trip. Other new content is also in the works to delve deeper into the thoughts and philosophies of each roaster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/lab.typica.jp\/en\/\">TYPICA Lab<\/a><\/span> page for diary posts and Instagram photos that roasters shared during their stay. The third series will begin in Ethiopia in January 2023, and the fourth series is scheduled to take place in El Salvador and Guatemala in March 2023.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n<section class=\"full\">\n<div class=\"inner\">\n    <figure>\n<img decoding=\"async\" class=\"lazy_load\" width=\"100%\" height=\"675\" data-origin=\"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2022\/11\/Newsletter_Dec2022_14.jpg\" data-width=\"1200\" data-height=\"675\" data-transparent=\"1\" src=\"\/wp-content\/themes\/typica2021\/assets\/images\/common\/spacer.gif\" alt=\"Spacer\" \/>\n    <\/figure>\n<\/div>\n<\/section>\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We are excited to let you know that we have kicked off TYPICA Lab. In this project, roasters across the globe &#8230;<\/p>\n","protected":false},"author":10,"featured_media":9747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-9745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-journal"],"acf":[],"toolset-meta":{"blog-youtube%e5%9f%8b%e3%82%81%e8%be%bc%e3%81%bf":{"youtube_url":{"type":"url","raw":""},"youtube_txt":{"type":"textarea","raw":""}}},"_links":{"self":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/posts\/9745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/comments?post=9745"}],"version-history":[{"count":6,"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/posts\/9745\/revisions"}],"predecessor-version":[{"id":9798,"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/posts\/9745\/revisions\/9798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/media\/9747"}],"wp:attachment":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/media?parent=9745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/categories?post=9745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/tags?post=9745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}