{"id":9266,"date":"2022-10-09T18:44:36","date_gmt":"2022-10-09T09:44:36","guid":{"rendered":"https:\/\/global.typica.jp?p=9266"},"modified":"2024-08-07T15:05:19","modified_gmt":"2024-08-07T06:05:19","slug":"tam-2","status":"publish","type":"post","link":"https:\/\/typica.coffee\/en\/tam-2\/","title":{"rendered":"Boundaries Dissolved: Roaster Visit in Tohoku"},"content":{"rendered":"\n
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A group of coffee producers from Bolivia have arrived in northeastern Japan. As part of Roaster Visit, a multi-day tour of roasteries, the group traveled to the Tohoku region on October 7. Their itinerary mainly consists of meet-and-greets with roasters who visited them in their country about a month ago on a TYPICA Lab tour. The group and roasters celebrated their reunion with a warm hug.<\/p>\n\n\n\n

Among the roasters are Yudai Hashimoto and his wife Yuri of Aomori-based COFFEEMAN good, Kazuhiro Nagasawa of Iwate-based NAGASAWA COFFEE, and Yusuke Matsuki of Miyagi-based KEYAKI COFFEE. They all said that it feels surreal to get to see coffee producers in their hometown merely a month after they met them in Bolivia.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n\n

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During the three-day, two-night stay in Tohoku, the group frequently interacted with consumers, including actual regular customers at each roastery. The tour was a profound learning experience for people on both sides of the supply chain. It offered a rare glimpse into the people who are making coffee at the beginning of the chain, and the people who drink it down below. It was such a special moment that connected the opposite ends of the coffee chain.<\/p>\n\n\n\n

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To share in the memorable occasion, many people gathered at NAGASAWA COFFEE and KEYAKI COFFEE. They engaged in conversations with the coffee producers, telling them that they will be looking forward to this year\u2019s crop from the producers. Through these face-to-face gatherings, coffee from these producers took on more meaning. For the participants, it is no longer just Bolivian coffee that they will be drinking; From today onwards, they will see it as the product of the hard work, passion, and care of someone they know. And this is exactly what we are striving to achieve at TYPICA \u2013 the creation and expansion of community.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n\n

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One participant asked the coffee producers if there have been any changes to their mindset through their first ever visit to Japan and in-person interactions with roasters and consumers. Deysi of Finca Senda Salvaje replied that although she has always worked hard to make delicious coffee with loving care, she feels an even bigger responsibility now. \u201cMeeting you all, and seeing that you are eagerly waiting for my coffee, made me want to work harder to make delicious coffee for you,\u201d she said, expressing her joy.<\/p>\n\n\n\n

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The coffee producers seemed very fascinated by Japan\u2019s coffee culture. Looking at a big roasting machine, one of them asked, \u201cWhere did you buy it?\u201d and \u201cWhat kind of roaster is this?\u201d Others pointed at pieces of equipment they\u2019d never seen before and asked, \u201cWhat are these for?\u201d and \u201cHow are these tools useful in serving delicious coffee?\u201d The coffee producers took photos and jotted down notes to learn what steps are taken before coffee is served to customers.<\/p>\n\n\n\n

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The group also enjoyed a taste of local culture. In Aomori, they visited a facility displaying massive floats used at the famous Nebuta festival, which drew close to three million visitors from all over Japan pre-pandemic. In Miyagi, meanwhile, the coffee producers savored the region\u2019s soul food \u201cgyu-tan,\u201d or grilled beef tongue. Andy of 4 Llamas kept saying \u201cShiawase! (I\u2019m happy)\u201d. (The list of Japanese vocabulary on Andy\u2019s cell phone keeps on growing by the day.\u201d<\/p>\n\n\n\n

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It\u2019s been only three days since the coffee producers landed in Japan. But many new, deep connections have already been forged, and the boundaries between coffee producers, roasters, and consumers are fast dissolving.<\/p>\n\n\n\n

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A group of coffee producers from Bolivia have arrived in northeastern Japan. As part of Roaster Visit, a multi…<\/p>\n","protected":false},"author":10,"featured_media":9270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"acf":[],"toolset-meta":{"blog-youtube%e5%9f%8b%e3%82%81%e8%be%bc%e3%81%bf":{"youtube_url":{"type":"url","raw":""},"youtube_txt":{"type":"textarea","raw":""}}},"_links":{"self":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/posts\/9266"}],"collection":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/comments?post=9266"}],"version-history":[{"count":3,"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/posts\/9266\/revisions"}],"predecessor-version":[{"id":9269,"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/posts\/9266\/revisions\/9269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/media\/9270"}],"wp:attachment":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/media?parent=9266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/categories?post=9266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/tags?post=9266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}