{"id":14764,"date":"2026-01-05T21:29:38","date_gmt":"2026-01-05T12:29:38","guid":{"rendered":"https:\/\/typica.coffee\/en\/?p=14764"},"modified":"2026-06-06T23:34:35","modified_gmt":"2026-06-06T14:34:35","slug":"2026newyear","status":"publish","type":"post","link":"https:\/\/typica.coffee\/en\/2026newyear\/","title":{"rendered":"Happy New Year 2026"},"content":{"rendered":"\n
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Masashi Goto, Representative Director, CEO & CFO<\/strong><\/p>\n\n\n\n

Happy New Year. <\/p>\n\n\n\n

Thank you sincerely for your support throughout the past year.<\/p>\n\n\n\n

In 2025, with \u201cYear One of Co-Creating a Celebratory Coffee Culture\u201d as our guiding theme, we were able to bring the community we want to grow with you into sharper, more vivid focus.<\/p>\n\n\n\n

With the help of so many of you, it also became a year full of momentum and meaning, from creating a new direct trade market officially recognized by both the Japanese and Brazilian governments<\/a>, to hosting OKAGESAMA COFFEE EXPO 2025<\/a> as an official program of Expo 2025 Osaka, Kansai, Japan.<\/p>\n\n\n\n

On October 1, International Coffee Day, we also launched OKAGESAMA Forest<\/a> globally, an initiative to cultivate forests where the okagesama<\/em> spirit circulates around the world through coffee. For us, it marked the starting line of an industry-wide shift toward nature-positive transformation through trade itself. We were honored as well to receive Japan\u2019s Ministry of the Environment Good Life Award (SDGs Business Award)<\/a> and to be nominated for the UNESCO Prize for Global Citizenship Education, milestones that reinforced our conviction that TYPICA is steadily building the foundation to grow as a business dedicated to creating coffee forests.<\/p>\n\n\n\n

Our service footprint has now expanded to 114 countries and regions, connecting a network of approximately 170,000 producers and roasters. Total transaction value rose 142% year on year, and even in our seventh year since founding, we continue to sustain strong growth, with a compound annual growth rate of 159%.<\/p>\n\n\n\n

None of this would have been possible without the support of each and every person who chooses TYPICA. I would also like to express my heartfelt gratitude to our colleagues who work alongside us every day, and to their families.<\/p>\n\n\n\n

Our management theme for 2026 is \u201cYear One of the OKAGESAMA Community.\u201d<\/p>\n\n\n\n

Okagesama is one expression of Japan\u2019s spiritual culture. We understand it as a mindset of dynamic harmony and an active will to be grateful, rooted in the awareness that nothing comes into being by itself; everything is sustained through countless others.<\/p>\n\n\n\n

With your support, TYPICA has entered its seventh year, and the community\u2019s distribution potential has now surpassed \u00a5500 billion annually. We have reached a phase where we can devote ourselves fully to building the products and services that will make TYPICA the new standard for coffee trade.<\/p>\n\n\n\n

That is exactly why refining our \u201chow\u201d matters, but even more important is our \u201cwho\u201d, the stance and attitude with which we pursue this mission.<\/p>\n\n\n\n

Producers make roasters and drinkers possible. Roasters make producers and drinkers possible. Drinkers make producers and roasters possible. And only through the work of everyone who carries coffee across borders, and the life-giving force of the land that nurtures it, does a single cup of coffee come into being.<\/p>\n\n\n\n

The OKAGESAMA Community is a collaborative body in which each person involved can truly feel that universal and essential interdependence, and together cultivate it as an autonomous, evolving ecosystem. With all of you who share this aspiration, we want to cherish this natural sense of connection, and walk forward together, growing both product and market hand in hand. I am determined to make 2026 the year we take that first step in earnest.<\/p>\n\n\n\n

We are excited to keep creating greater value together with you this year.<\/p>\n\n\n\n

I sincerely hope 2026 will be a year of abundance and joy for all of you, and we will continue to devote ourselves every day to remaining a presence that can play a meaningful part in your journey.<\/p>\n\n\n\n

Thank you for your continued support this year.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n

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Ayane Yamada, Representative Director, CQO<\/strong><\/p>\n\n\n\n

Happy New Year. <\/p>\n\n\n\n

Having raced through 2025, I\u2019m truly grateful that we can welcome a new year together once again.<\/p>\n\n\n\n

In 2025, TYPICA championed the theme of \u201cCo-Creating a Celebratory Coffee Culture.\u201d Around the world, people give thanks for nature\u2019s gifts and celebrate the harvest together. Like the harvest festivals still cherished in so many places today, we believe that sharing in this joy is a fundamental part of the human experience.<\/p>\n\n\n\n

Now, as we enter 2026, we are taking the first step toward a future where those individual feelings of gratitude connect to become a single, powerful force. <\/p>\n\n\n\n

We do this so that your daily cup remains truly delicious, and so that this joy can be sustained for years to come. To our producers, our roasters, and all our partners, I would be honored if you would continue to walk this path with us in 2026.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n\n

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Tatsuya Kasai, Representative Director, COO<\/strong><\/strong><\/p>\n\n\n\n

To our producers and roasters around the world, our business partners, shareholders, and everyone who supports TYPICA, Happy New Year.<\/p>\n\n\n\n

Thank you sincerely for your continued support throughout the past year.<\/p>\n\n\n\n

Last November, I was appointed Representative Director and COO. As we continue to pursue TYPICA\u2019s Mission, Vision, and Values, my most important responsibility is to turn our management intent into real, day-to-day practice.<\/p>\n\n\n\n

To do that, we will keep improving the way we do business, from streamlining transaction flows and refining our Terms of Use, to rebuilding the green coffee pre-order process, to strengthening operations across warehousing and delivery. Step by step, we will put what \u201cgood\u201d looks like into clear words and clear processes, so we can build relationships with you that are even more enduring and more growth-oriented, and move forward into the \u201cYear One of the OKAGESAMA Community.\u201d<\/p>\n\n\n\n

We know we still have plenty to improve, but we will take each step with sincerity, care, and attention to detail. With gratitude to the earth that once again gave us wonderful coffee this past year, I wish you all a truly wonderful year ahead.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n\n

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Shuhei Hagimori, Executive Officer, Corporate Planning & Management Officer<\/strong><\/p>\n\n\n\n

Happy New Year. <\/p>\n\n\n\n

Thank you sincerely for your continued support over the past year.<\/p>\n\n\n\n

In 2025, coffee futures reached historic highs. In that environment, we were reminded again just how much our partners, those who have shared our vision and walked with us since the beginning, truly mean to us.<\/p>\n\n\n\n

With the establishment of our origin base in Brazil, we have further strengthened the foundation that directly connects producers and roasters. Internally as well, we welcomed new members and launched new teams, and our footing for the next challenge is steadily coming into place.<\/p>\n\n\n\n

In 2026, together with this strong community, we will treat change as an opportunity, and continue delivering what matters most, real value, rooted in substance.<\/p>\n\n\n\n

We look forward to your continued support in the year ahead.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n\n

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Ryota Shinagawa, Executive Officer, Coffee Direct Trading Officer<\/strong><\/p>\n\n\n\n

Happy New Year. <\/p>\n\n\n\n

Thank you sincerely for the trust and support you have shown us over the past year.<\/p>\n\n\n\n

Last November, I was appointed Executive Officer, Coffee Direct Trading Officer. <\/p>\n\n\n\n

As the person responsible for everything from our coffee offers to the full flow of distribution at TYPICA, I\u2019m entering the new year with a renewed sense of responsibility and determination.<\/p>\n\n\n\n

2025 was a year where market volatility intensified significantly. Compounded by external shifts, including US tariffs, the uncertainty surrounding the coffee trade reached new heights. <\/p>\n\n\n\n

Yet, in precisely this climate, the significance of the direct trade model TYPICA promotes has only grown. It has proven itself as a system built on long-term relationships anchored in absolute values, such as quality and the producer\u2019s passion, rather than being swayed by market trends or external factors.<\/p>\n\n\n\n

In 2026, we will accelerate this momentum and move even faster toward our goal of democratizing direct trade.<\/p>\n\n\n\n

I look forward to working together with you all this year.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n\n

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Masanori Yasutomi, Executive Officer, Marketplace Development Officer<\/strong><\/p>\n\n\n\n

Happy New Year.<\/p>\n\n\n\n

Since joining TYPICA and immersing myself in product development, I have been constantly inspired by the unwavering dedication of our producers and roasters. The way they face every cup with such sincerity and heart teaches me something new every day.<\/p>\n\n\n\n

This year, to turn those passions into tangible reality, we are strengthening our product organization structure. We will also actively leverage AI to drive the development of new features and enhance usability. <\/p>\n\n\n\n

Through the evolution of our product, my goal is to make this a year where we create real value for everyone involved in coffee, while contributing to sustainable, product-driven business growth.<\/p>\n\n\n\n

I sincerely hope that 2026 will be a fruitful year filled with positive change for you all. <\/p>\n\n\n\n

Thank you, as always, for your continued support and guidance this year.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n

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Naoki Watanabe, Executive Officer, Social Impact Community Development Officer<\/strong><\/p>\n\n\n\n

Happy New Year.<\/p>\n\n\n\n

Thank you sincerely for all the support you gave us over the past year.<\/p>\n\n\n\n

Since assuming the role of Executive Officer last November, I have felt firsthand the immense passion and energy of this community, nurtured by producers, roasters, and everyone who loves coffee. <\/p>\n\n\n\n

The \u201cOKAGESAMA COFFEE EXPO\u201d held last September served as a symbolic milestone for us. It was from there that we launched \u201cOKAGESAMA Forest,\u201d an initiative to nurture forests alongside all coffee lovers.<\/p>\n\n\n\n

In 2026, we will continue to grow these forests with you, pursuing the vision of \u201cCo-becoming OKAGESAMA,\u201d uniting as a single community grounded in the spirit of gratitude.<\/p>\n\n\n\n

I hope to walk this path together with you in the coming year. <\/p>\n\n\n\n

We look forward to your continued support.<\/p>\n\n\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n

<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

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