{"id":14546,"date":"2025-11-29T13:53:54","date_gmt":"2025-11-29T04:53:54","guid":{"rendered":"https:\/\/typica.coffee\/en\/?post_type=news&p=14546"},"modified":"2025-11-29T14:03:46","modified_gmt":"2025-11-29T05:03:46","slug":"20251126","status":"publish","type":"news","link":"https:\/\/typica.coffee\/en\/news\/20251126\/","title":{"rendered":"TYPICA Announces New Management Structure and Executive Appointments<\/strong>"},"content":{"rendered":"\n

Expanding TYPICA\u2019s global direct-trade coffee community of approx. 170,000 members across 111 countries. With a new leadership team of three Co-Representatives and four Executive Officers, TYPICA advances its evolution toward a \u201cPublic Management Community.\u201d<\/p>\n\n\n\n

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The new management team of three Co-Representative Directors and four Executive Officers.<\/p>\n\n\n\n

TYPICA, a direct-trade green coffee platform, announced a new management structure effective November 23, 2025, welcoming one new Representative Director and three new Executive Officers. With this new structure, TYPICA aims to further refine the philosophies and values it has cherished since its founding, embed them as organizational practical knowledge, and strengthen its capabilities in public management, business execution, and organizational leadership.<\/p>\n\n\n\n

The new management structure launched on November 23, 2025, is as follows:<\/p>\n\n\n\n

\u25a0 New Board of Directors
<\/strong>Representative Director \/ CEO & CFO \u2014 Masaru Goto
Representative Director \/ CQO \u2014 Ayane Yamada
Representative Director \/ COO \u2014 Tatsuya Kasai (New)
Audit & Supervisory Board Member \u2014 Shinichiro Makishita
Fundamental Principles of the Board of Directors<\/p>\n\n\n\n

The Board maximizes the organizational feasibility of TYPICA\u2019s VMVCR management framework (Vision, Mission, Value, Conscience, Repetition), serving as the most critical decision-making body ensuring TYPICA\u2019s sustainable evolution as a \u201cPublic Management Community.\u201d<\/p>\n\n\n\n

As a rule, decisions are adopted as the \u201cwill of the organization\u201d only when all three Representative Directors reach full agreement, ensuring complete alignment of ideals, essence, and actions, and enabling a system of collective leadership without contradiction.<\/p>\n\n\n\n

\u25a0 New Executive Officer Structure<\/strong>
Executive Officer \/ Corporate Planning & Management Officer \u2014 Shuhei Hagimori
Executive Officer \/ Coffee Direct Trading Officer \u2014 Ryota Shinagawa (New)
Executive Officer \/ Marketplace Development Officer \u2014 Masanori Yasutomi (New)
Executive Officer \/ Social Impact Community Development Officer \u2014 Naoki Watanabe (New)
Fundamental Principles of Executive Officers<\/p>\n\n\n\n

Executive Officers integrate the \u201corganizational will\u201d determined by the Board into sustainable, executable, and coherent systems across business, product, and organization. Their role is to continuously build an environment where all members can work with high productivity. Core execution functions include:<\/p>\n\n\n\n

1. Clarifying the structure, functions, and roles of the organizational \u201cnormal state.\u201d
2. Verbalizing and quantifying concrete objectives.
3. Designing optimal team formations and managing the execution process to ensure alignment between plans and results, guided by TYPICA\u2019s values.<\/p>\n\n\n\n

\u25a0 Creating a Private-Sector-Led \u201cPublic Management Community\u201d Beginning with the Democratization of Direct Trade<\/strong>
Through the process of democratizing direct trade, TYPICA is committed to practicing public management alongside each individual team member, fostering an organizational culture that cultivates future entrepreneurs and leaders.
Our vision is a world where the aspirations and concerns of coffee lovers everywhere are transformed into meaningful ventures\u2014building a global, private-sector-led community of public-minded entrepreneurs who drive the evolution of the industry. This community organically expands beyond the boundaries of industry and geography into the \u201cOKAGESAMA Community\u201d\u2014a culture of celebratory exchange that supports public well-being, shared economy, and meaningful daily life.
With this new management structure, we will accelerate the systematization and implementation of our management format, fostering a global ecosystem where venture companies, entrepreneurs, and leaders can continuously emerge and thrive from within TYPICA.<\/p>\n\n\n\n

\u25a0 Profiles of the New Management Team<\/strong><\/p>\n\n\n\n

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Representative Director \/ CEO & CFO \u2014 Masaru Goto<\/strong><\/p>\n\n\n\n

Founded his first company in 2003. Entered the field of social innovation in 2009. Selected as a Global Shaper by the World Economic Forum in 2012. Engaged in launching a specialty coffee business after being inspired by new coffee culture in San Francisco in 2013. Appointed visiting lecturer at Kwansei Gakuin University in 2014. Founded TYPICA Inc. in 2020 and became Representative Director. Received Good Design Award Best 100 and METI Special Award in 2021. Received the Japan Venture Awards SME Agency Director-General Award in 2023. In 2025, led the signing of an MoU for a new direct-trade system at the Japan\u2013Brazil Economic Forum.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Representative Director \/ CQO \u2014 Ayane Yamada<\/strong><\/p>\n\n\n\n

Graduated from Ritsumeikan University, began her career at Starbucks as a barista and store manager. Launched one of the largest roasting facilities in Kansai in 2012, beginning her career as a roaster. Joined the founding team of a third-wave coffee venture in 2014 and later planned and operated Japan\u2019s first shared roaster. Visited Cuba in 2017 to explore new forms of direct trade. Co-founded TYPICA in 2019 and has been visiting coffee origins worldwide from her base in Amsterdam. Joined TYPICA\u2019s board in 2020. Selected for Forbes JAPAN \u201cTop 20 Entrepreneurs of 2023.\u201d<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Representative Director \/ COO \u2014 Tatsuya Kasai<\/strong><\/p>\n\n\n\n

Graduated from Osaka University. Joined Felissimo in 1999 and served as Executive Officer, managing cross-border e-commerce with JR West, logistics projects with the Seino Group, and various international collaborations. Joined TYPICA as an advisor in 2023, improving overall business operations. Became President and Director in 2024. Founded the PEACE BY PEACE COTTON Foundation, serving as Representative Director.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Audit & Supervisory Board Member \u2014 Shinichiro Makishita<\/strong><\/p>\n\n\n\n

Certified public accountant and tax accountant. Professor at Sonoda Women\u2019s University. Worked at Chuo Aoyama & Deloitte Tohmatsu before opening his own practice. Specializes in management accounting and corporate governance systems. Holds an MBA from Kobe University.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Executive Officer \u2014 Shuhei Hagimori<\/strong>
Corporate Planning & Management Officer\u3000<\/strong><\/p>\n\n\n\n

After graduating from Ritsumeikan University, joined BizReach in 2017. Worked across sales, customer success, B2B marketing, and recruitment. Joined TYPICA in 2022 to lead U.S. expansion, new model development, and mid-career hiring. Appointed Executive Officer in November 2024, working on democratizing direct trade through community development and operational improvements across the supply chain.<\/p>\n\n\n\n


\u25a0 Narrative \u2014 Shuhei Hagimori
Thinking with \u201ceveryone\u201d as the subject, while believing in possibility\u2026<\/span><\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Executive Officer \u2014 Ryota Shinagawa<\/strong>
Coffee Direct Trading Officer\u3000<\/strong><\/p>\n\n\n\n

Graduated from the University of Tokyo, joined Marubeni, and spent 10 years trading green coffee\u2014covering procurement, sales, demand\/supply, quality, and logistics. Stationed in Brazil and Vietnam, where he built sourcing networks and helped manage business operations and new factory launches. Joined TYPICA in 2024, became Executive Officer in August 2025, and now leads producer partnerships and systems enabling smooth offer operations.<\/p>\n\n\n\n

\u25a0 Narrative \u2014 Ryota Shinagawa
Never giving up on \u201cthe greatest happiness for the greatest number\u201d\u2014even when caught in the middle.<\/span><\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Executive Officer \u2014 Masanori Yasutomi<\/strong>
Marketplace Development Officer<\/strong><\/p>\n\n\n\n

Graduated from Keio University Graduate School. Joined Works Applications in 2011 as an engineer. Later served as Product Manager at SMS Career, then at Rakuten for five years as Assistant Manager and PM. Led product vision, strategy, roadmapping, and KPI operations. Joined TYPICA in August 2024 as head of the product organization and PM.<\/p>\n\n\n\n

\u25a0 Narrative \u2014 Masanori Yasutomi
Creating paths where none exist\u2014to cultivate \u201ctrue connections.\u201d<\/span><\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Executive Officer \u2014 Naoki Watanabe<\/strong>
Social Impact Community Development Officer<\/strong><\/p>\n\n\n\n

Graduated from Doshisha University. Worked in corporate sales at Fujitsu. Joined studio-L in 2013, supporting community design and citizen-led problem solving. Selected as a Global Shaper in 2016, leading youth development initiatives. Joined TYPICA in 2021 and launched TYPICA Lab, TYPICA Annual Meeting, and TYPICA GUIDE. Now leads community management for co-creating a cultural \u201cfestival\u201d around coffee.<\/p>\n\n\n\n

\u25a0 Narrative \u2014 Naoki Watanabe
Thinking together, walking together, creating together.<\/span><\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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TYPICA, under its newly established management structure, will continue to lead the democratization of direct trade through the co-creation of a festive culture around coffee, working as one organization toward the realization of a transnational world where the \u201cOKAGESAMA Community\u201d flourishes in lasting, generative ways.<\/p>\n","protected":false},"template":"","acf":[],"toolset-meta":{"news%e7%94%a8":{"news-url":{"type":"url","raw":""}}},"_links":{"self":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/news\/14546"}],"collection":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:attachment":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/media?parent=14546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}