{"id":14224,"date":"2025-08-18T13:14:57","date_gmt":"2025-08-18T04:14:57","guid":{"rendered":"https:\/\/typica.coffee\/en\/?post_type=news&#038;p=14224"},"modified":"2025-08-18T13:14:58","modified_gmt":"2025-08-18T04:14:58","slug":"2025-07-22","status":"publish","type":"news","link":"https:\/\/typica.coffee\/en\/news\/2025-07-22\/","title":{"rendered":"TYPICA\u2019s Long-Term Fixed-Price Direct Trade Initiative in Taiwan Featured in Leading Business Media <em>Business Weekly<\/em>"},"content":{"rendered":"\n<p>TYPICA\u2019s initiative in Taiwan to establish long-term fixed-price direct trade has been featured in <em>Business Weekly (\u5546\u696d\u5468\u520a)<\/em>, one of Taiwan\u2019s leading business media outlets.<\/p>\n\n\n\n<p>The article highlights the signing of a Memorandum of Understanding (MOU) between TYPICA, Mr. Brown Coffee (\u4f2f\u6717\u5496\u5561) under Taiwan\u2019s King Car Group, and a producer partner in Brazil. The agreement covers direct trade valued at NT$600 million over five years. This marks TYPICA\u2019s first Enterprise Market project in Taiwan and is reported as a new step toward sustainable coffee sourcing.<\/p>\n\n\n\n<p>The article also provides an in-depth look at TYPICA\u2019s vision of building a new international distribution system that is fair and sustainable for both buyers and sellers. The model is recognized as an innovative approach that ensures long-term price stability and trust, enabling coffee farmers to achieve economic independence and respond to climate change.<\/p>\n\n\n\n<p>Read the full article here:<br><a class=\"\" href=\"https:\/\/www.businessweekly.com.tw\/style\/indep\/1005722\">https:\/\/www.businessweekly.com.tw\/style\/indep\/1005722<\/a><\/p>\n","protected":false},"template":"","acf":[],"toolset-meta":{"news%e7%94%a8":{"news-url":{"type":"url","raw":""}}},"_links":{"self":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/news\/14224"}],"collection":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:attachment":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/media?parent=14224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}