On April 9, 2025, Tei Inshokuryo Shimbun, a trade newspaper covering the food and beverage industry, featured an article on TYPICA\u2019s long-term, fixed-price direct trade initiative.<\/p>\n\n\n\n
Tei Inshokuryo Shimbun is a trade journal published by Teikoku Inshokuryo Shinbunsha, offering specialized information for the food and beverage industry. The article provides detailed coverage of the challenges faced by the coffee industry and TYPICA\u2019s innovative approach to direct trade.<\/p>\n\n\n\n
The article also includes a statement from Masanori Hoshino, President of Doutor Coffee, who shared his motivation for participating in the initiative: \u201cWith the future of market prices so uncertain, this initiative is a valuable way to ensure that consumers can continue to enjoy truly delicious coffee, not just cheap and poor-quality options.\u201d<\/p>\n\n\n\n
TYPICA will continue working to ensure a stable supply of high-quality coffee that consumers can enjoy with confidence, while advancing the sustainable development of the coffee industry as a whole through this innovative direct trade model.<\/p>\n","protected":false},"template":"","acf":[],"toolset-meta":{"news%e7%94%a8":{"news-url":{"type":"url","raw":""}}},"_links":{"self":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/news\/14024"}],"collection":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:attachment":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/media?parent=14024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}