On March 27, 2025, The Beverage & Food Daily News, a daily newspaper covering the latest developments in the food industry published by Nikkan Keizai Tsushin Co., Ltd., featured an article about TYPICA\u2019s Japan-Brazil long-term direct trade project with Doutor Coffee.<\/p>\n\n\n\n
The Beverage & Food Daily News is a trade paper that provides up-to-date information and business news in the food industry. The article covers the first long-term, fixed-price direct trade project, which was signed during the Japan-Brazil Economic Forum held on March 26 in Tokyo, in the presence of the leaders of both countries.<\/p>\n\n\n\n
TYPICA CEO Masashi Goto commented, \u201cThere\u2019s great significance in having a well-known company like Doutor commit to this model. It opens the door to new possibilities.\u201d Doutor Coffee President Masanori Hoshino stated, \u201cAs someone in the coffee industry, I truly wanted to be involved,\u201d adding, \u201cThis initiative also plays an important role in raising public awareness.\u201d<\/p>\n\n\n\n
TYPICA will continue to expand this innovative model of long-term, fixed-price direct trade and drive structural transformation toward a more sustainable coffee industry.<\/p>\n","protected":false},"template":"","acf":[],"toolset-meta":{"news%e7%94%a8":{"news-url":{"type":"url","raw":""}}},"_links":{"self":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/news\/14023"}],"collection":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:attachment":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/media?parent=14023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}