An interview with TYPICA President and Director Tatsuya Kasai was featured in the April 14, 2025 issue of AERA, a weekly magazine published by the Asahi Shimbun, released on April 7.<\/p>\n\n\n\n
AERA is known for its in-depth reporting on a wide range of topics spanning politics, economics, society, and culture. The feature appears in the magazine\u2019s \u201cWorkplace Deities\u201d (Shokuba no Kamisama) column under the title, \u201cSupporting Coffee Producers through Direct Trade.\u201d The article highlights TYPICA\u2019s groundbreaking efforts to transform the coffee industry.<\/p>\n\n\n\n
In the interview, Kasai reflects on the structural issues facing the industry and outlines TYPICA\u2019s vision for building a more sustainable production system:<\/p>\n\n\n\n
\u201cThe production of coffee and cotton both share a common legacy rooted in slavery and colonialism. These industries reveal the distortions of unchecked capitalism in a very stark way. Our work is sustained by people who share our commitment to changing that structure.\u201d<\/p>\n\n\n\n
He continues: \u201cWhen individuality can connect directly with individuality, producers are naturally motivated to create something even better. We\u2019re starting that shift with coffee.\u201d<\/p>\n\n\n\n
TYPICA remains dedicated to advancing the sustainability of the coffee industry by directly connecting producers and buyers through its platform.<\/p>\n\n\n\n
The article featured in\u00a0AERA\u00a0can be accessed at the link below (Japanese only):
\u201cConnecting Coffee Producers and Roasters Around the World: Changing the Global Standard Through Direct Trade\u201d<\/a><\/p>\n","protected":false},"template":"","acf":[],"toolset-meta":{"news%e7%94%a8":{"news-url":{"type":"url","raw":""}}},"_links":{"self":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/news\/12485"}],"collection":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:attachment":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/media?parent=12485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}