On March 27, 2025, TYPICA\u2019s long-term fixed-price direct trade initiative was featured on WWD JAPAN, a website operated by INFAS PUBLICATIONS, INC.<\/p>\n\n\n\n
WWD JAPAN is the Japanese edition of WWD (Women\u2019s Wear Daily), a fashion industry trade publication originally launched in 1910 by Fairchild in the United States. Known for its fast and in-depth reporting, the digital edition covers business and trend news in the fashion and beauty sectors.<\/p>\n\n\n\n
The article introduces TYPICA\u2019s first long-term fixed-price direct trade project, signed on March 26 at the Japan-Brazil Economic Forum in the presence of both countries\u2019 leaders.\u00a0<\/p>\n\n\n\n
It notes the participation of Doutor Coffee, ACAUA, and Fertinutri. It also reports that under the project, Doutor plans to source up to 1,000 tons annually, around 10% of the company\u2019s annual green coffee volume, over a maximum period of 10 years. The article touches on structural issues behind the continued rise in international green coffee prices, which have reached all-time highs. The article includes the following statement from TYPICA:<\/p>\n\n\n\n
\u201cCoffee production and trade is a highly complex market shaped by differences in business customs, religion, and culture across countries and regions. Simply building an online platform isn\u2019t enough. In this context, securing a strong commitment from Doutor Coffee is a major step forward. For example, having clearly defined terms, such as \u2018this volume over this time period,\u2019 helps demonstrate to producers that there is stable demand. We believe this is a highly meaningful step.\u201d<\/p>\n\n\n\n
TYPICA will continue working to transform the coffee industry into a more sustainable structure and to build relationships of value between producers and buyers through its innovative long-term fixed-price direct trade model.<\/p>\n\n\n\n
The full article (Japanese only) can be viewed at the following link:<\/p>\n\n\n\n