\u201cKIZUNA,\u201d the web magazine within \u201cJapanGov,\u201d the official portal operated by Japan\u2019s Cabinet Office, published an English-language interview with TYPICA\u2019s CEO, Masashi Goto, and Chief Quality Officer, Ayane Yamada, on August 16th.
On August 30th, the Cabinet Office\u2019s official YouTube channel also released an introductory video about TYPICA, featuring Goto and Yamada, as part of the same \u201cKIZUNA\u201d content series.<\/p>\n\n\n\n
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\u201cKIZUNA,\u201d focused on \u201cLinking Japan and the World,\u201d is an official government web magazine published by the Cabinet Office, aimed at overseas audiences. It seeks to enhance global understanding of Japan by showcasing the country\u2019s policies, cutting-edge technologies, and the work of companies and individuals who are making significant contributions across various fields.<\/p>\n\n\n\n
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The article highlights TYPICA as an online platform dedicated to making the coffee industry more sustainable. Goto and Yamada share their journey toward revolutionizing the coffee sector and emphasize the values that drive TYPICA.
In the interview, Yamada explains, \u201cCoffee is the second most traded commodity after oil; it connects people around the world on a level similar to language or currency. By democratizing coffee distribution, we can make its production more sustainable and help bring the world closer together.\u201d<\/p>\n\n\n\n
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In the one-minute video on the Cabinet Office\u2019s YouTube channel, Goto and Yamada discuss the challenges facing the coffee industry and how TYPICA\u2019s business model aims to drive transformative change.
Goto asserts, \u201cImproving the coffee industry will contribute to the SDGs. TYPICA is trying to achieve this by creating an online platform where producers and roasters can connect and do business directly.\u201d<\/p>\n\n\n\n
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TYPICA remains committed to its vision of enhancing the sustainability of quality coffee. With continued support from the Japanese government, we\u2019ll pursue a business model that simultaneously delivers both economic growth and social impact.<\/p>\n\n\n\n
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You can read the full interview and watch the video at the links below (available in English only).
Article: An Online Coffee Trading Platform Making the Industry Sustainable | The Government of Japan – JapanGov –<\/em><\/a>
Video: https:\/\/youtu.be\/n_PLRMYLchc?feature=shared<\/a><\/p>\n","protected":false},"template":"","acf":[],"toolset-meta":{"news%e7%94%a8":{"news-url":{"type":"url","raw":""}}},"_links":{"self":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/news\/12031"}],"collection":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:attachment":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/media?parent=12031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}