{"id":12025,"date":"2024-08-22T12:29:46","date_gmt":"2024-08-22T03:29:46","guid":{"rendered":"https:\/\/typica.coffee\/en\/?post_type=news&#038;p=12025"},"modified":"2025-04-22T23:08:08","modified_gmt":"2025-04-22T14:08:08","slug":"2024-08-22","status":"publish","type":"news","link":"https:\/\/typica.coffee\/en\/news\/2024-08-22\/","title":{"rendered":"TYPICA CEO Masashi Goto Featured in September 2024 Issue of \u201cSendenkaigi\u201d"},"content":{"rendered":"\n<p>The September 2024 issue of Sendenkaigi, released on August 1, 2024, features an interview with TYPICA\u2019s CEO, Masashi Goto. On August 21, 2024, Sendenkaigi Co., Ltd. also published a portion of this interview on their news site, \u201cAdverTimes.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Founded in 1954, Sendenkaigi is Japan\u2019s first magazine specializing in advertising and marketing. With its tagline \u201cMarketing &amp; Creativity,\u201d the magazine covers a broad spectrum of corporate marketing and communication activities. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Goto\u2019s interview appears as part of the magazine\u2019s series on startup marketing strategies, under the title, \u201cTYPICA\u2019s Marketing Strategy to Tackle the \u20182050 Coffee Problem\u2019 Through Direct Trade.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"906\" height=\"1200\" src=\"\/cdn-cgi\/image\/quality=50,format=auto\/https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/04\/cover-906x1200.jpg\" alt=\"\" class=\"wp-image-12555 size-full\" srcset=\"https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/04\/cover-906x1200.jpg 906w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/04\/cover-453x600.jpg 453w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/04\/cover-768x1017.jpg 768w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/04\/cover-1160x1536.jpg 1160w, https:\/\/typica.coffee\/en\/wp-content\/uploads\/2025\/04\/cover.jpg 1260w\" sizes=\"(max-width: 906px) 100vw, 906px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>The article introduces TYPICA\u2019s business model as it explores the so-called 2050 coffee problem. It also highlights Goto\u2019s understanding of the industry\u2019s challenges, informed by his many years of experience in marketing. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>He explains TYPICA\u2019s marketing philosophy, noting that \u201cif a company\u2019s vision, mission, and business model are aligned with the desires of all stakeholders, then marketing naturally takes care of itself.\u201d This philosophy of co-creation with stakeholders has been a core principle of TYPICA\u2019s business.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Looking ahead, TYPICA remains committed to nurturing a community that shares its vision of making quality coffee more sustainable while continuing to expand globally.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>You can read a portion of the interview at the link below (available in Japanese only): <br><a href=\"https:\/\/www.advertimes.com\/20240821\/article470871\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.advertimes.com\/20240821\/article470871\/<\/a><\/p>\n","protected":false},"template":"","acf":[],"toolset-meta":{"news%e7%94%a8":{"news-url":{"type":"url","raw":""}}},"_links":{"self":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/news\/12025"}],"collection":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:attachment":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/media?parent=12025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}