On August 1, 2023, Masashi Goto, co-founder of TYPICA, presented a keynote address to members of a Colombian government agency. Japan\u2019s industry ministry organized the event. It aimed to educate Colombian officials on effective design strategies, as the South American country is considering introducing a version of Japan\u2019s Good Design Award.<\/p>\n\n\n\n
During his presentation, Goto shared his insights, drawing from TYPICA\u2019s experience of winning the Good Design Award in 2021. He said its impact included being selected by the industry ministry as a subsidized project for two straight years and the resulting boost in client and stakeholder trust. He also explored the concept of good design, mentioning that he is still in search of an answer. He went on to outline TYPICA\u2019s vision, saying that the fundamental purpose of TYPICA is to design a coffee experience that brings happiness to all involved.<\/p>\n\n\n\n
\u203b At the 2021 Good Design Award, TYPICA was named among the \u201cGood Design Best 100\u201d and received the \u201cGood Focus Award.\u201d<\/p>\n","protected":false},"template":"","acf":[],"toolset-meta":{"news%e7%94%a8":{"news-url":{"type":"url","raw":""}}},"_links":{"self":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/news\/11360"}],"collection":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:attachment":[{"href":"https:\/\/typica.coffee\/en\/wp-json\/wp\/v2\/media?parent=11360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}